The words
that make
things
happen.

Professional copywriting for websites, brands, and campaigns. From Arenzano, Liguria.

Start a project See the work
Website Copywriting Landing Page Copy Brand Voice Email Sequences Content Strategy Social Media Copy Website Copywriting Landing Page Copy Brand Voice Email Sequences Content Strategy Social Media Copy
2017
Founded
140+
Projects
3
Languages
Arenzano
Liguria
client work client work client work
5.0 from verified clients
Website Copywriting €284.70
Landing Page Copy €197.30
Brand Voice & Messaging €342.80
Email Sequences €163.50
Content Strategy €228.40
Social Media Copy €148.90
livecopywriting studio Arenzano
About

"Good copy doesn't call attention to itself. It reads, convinces, and the reader acts without noticing you're leading them."

livecopywriting is a copywriting studio based in Arenzano, on the Ligurian coast. We work with businesses who understand that words are the most important part of their digital communication, not an afterthought.

Since 2017, we have written for hotels, law firms, fashion brands, fintech companies, B2B startups, and dozens of other sectors. The common thread: every project starts by understanding what the reader needs to hear, not what the brand wants to say.

Services

What we write.

All services
01
Website Copywriting
Homepage, about, service pages, product descriptions, FAQs. Copy written for people who read and search engines that index.
€284.70
02
Landing Page Copy
Single-purpose pages built to convert. Lead gen, product launch, webinar registration, paid traffic. Clear headline, one action.
€197.30
03
Brand Voice & Messaging
Tone of voice guide, messaging framework, audience positioning, core statement. The document your whole team can write from.
€342.80
04
Email Sequences
Welcome flows, nurture sequences, sales campaigns, re-engagement series. Written for opens, clicks, and responses.
€163.50
05
Content Strategy
Editorial planning, content audits, pillar-cluster mapping, topic research, channel guidance. What to write, when, and why.
€228.40
06
Social Media Copy
LinkedIn, Instagram, X/Twitter. Post copy, caption writing, profile optimisation, campaign scripts. Voice consistent, platform-aware.
€148.90
Work

Results, not promises.

Full portfolio
Parco Hotel Arenzano
Website Copywriting · 2024
Parco Hotel Arenzano

Complete rewrite of a Ligurian boutique hotel website. Homepage, rooms, F&B, experiences, and booking page copy written ...
GreenLoop Italia
Brand Voice & Email Sequences · 2024
GreenLoop Italia

Brand voice guide and 14-email welcome and nurture sequence for a sustainable fashion e-commerce targeting Italian and E...
Studio Legale Riviera
Website Copy & Content Strategy · 2023
Studio Legale Riviera

Website rewrite and 12-month content strategy for a Genoese law firm specialising in maritime and commercial law. Needed...
How it works

From brief to final file.

Four stages. Each stage has a specific output. No surprises in between.

01
Discovery call

We start with 30-45 minutes to understand your audience, your current messaging, and what the copy needs to accomplish. No standard brief forms. Real conversation.

step 01
02
Research and outline

We research your competitors, your audience's language, and your market positioning before writing a single word. The outline is shared and approved before draft stage.

step 02
03
Writing and refinement

First draft delivered with inline notes explaining key decisions. Revision rounds are structured, not open-ended. You know exactly what is included and when we close.

step 03
04
Final delivery

Clean file, ready to hand to your designer or developer. Includes a short handover note covering tone guidance and how to extend the copy framework if needed.

step 04
From clients

What they say.

"We had been saying the same things about our hotel for years. After the rewrite, guests started using the exact phrases from the website in their reviews. That is when we knew the copy had landed."
Marketing Manager, Parco Hotel Arenzano
"The brand voice guide has been used by three different copywriters since we built it and the output is consistently recognisable. That is the test. Most tone of voice documents gather dust."
Founder, GreenLoop Italia
"Our enquiries from the website doubled in the first six months. The quality of the enquiries changed too: people arrived knowing our areas, knowing our approach, and asking the right questions."
Managing Partner, Studio Legale Riviera
Pricing

Three tiers, clear prices.

Fixed prices confirmed at order. No surprises.

Spark
One deliverable, delivered well.
€219.40
fixed project price
  • 1 service of your choice
  • Up to 3,000 words
  • Research included
  • 2 rounds of revisions
  • 7-10 day delivery
Choose
Most popular
Studio
A real project, from brief to final file.
€498.60
fixed project price
  • 2-3 services combined
  • Up to 8,000 words
  • Discovery call included
  • Competitor research
  • 3 rounds of revisions
Choose
Agency
Ongoing partnership for growing brands.
€986.30
fixed project price
  • All services available
  • Unlimited words
  • Dedicated strategist
  • Monthly strategy call
  • Unlimited revisions
Choose

Hourly support available at €28.60/h · Build your own →

FAQ

Common questions.

Research, mainly. We read extensively about the sector, interview you and your team, often talk to existing customers, and study how your competitors talk (and how they do not). The discovery call and research phase exist precisely for this. We have written for hospitality, legal, fashion, fintech, manufacturing, and architecture. The process is the same each time: we become familiar enough with the domain to write credibly about it. We do not pretend to be sector experts. We are writing experts who learn the sector.
Good copy is usually written from the reader's perspective, not the brand's. It says what the reader needs to know in the order they need to know it. It does not start with the company history when the reader is asking "can this solve my problem." Average copy tells the story the brand wants to tell. Good copy tells the story the reader wants to read. There is also a structural dimension: good copy has a clear single objective per page or per email. When copy tries to do three things at once, it usually fails at all three.
Yes. We write in both English and Italian for most projects. For clients who need both languages, we write the primary version first, then adapt the second. We do not translate: we write each version natively. The Italian version is not a word-for-word transfer of the English; it is written to work for an Italian reader and Italian search behaviour. If a project is Italian-only or English-only, we can accommodate either.
A standard website with 5-8 pages typically takes 3-5 weeks from discovery call to final delivery. This includes the research and outline phase, first draft, revision rounds, and final file. Larger sites or sites requiring both English and Italian versions take longer. We are transparent about timeline at the quoting stage. Rush delivery (48-hour) is available for smaller deliverables.
All FAQs

Ready when you are.

Start with a discovery call or pick a package and we begin.

Start a project Contact
Quick question?
Usually responds within the same working day.
Got it. We will be in touch today.