Social Media Copy
LinkedIn, Instagram, X/Twitter. Post copy, caption writing, profile optimisation, campaign scripts. Voice consistent, platform-aware.
About this service
Social media copy gets written last and badly, usually by whoever has spare time that day. The result is content that sounds different from week to week, sometimes casual, sometimes formal, occasionally desperate, and rarely recognisable as coming from the same brand. Consistency is not a design problem. It is a writing problem.
We write social copy to a voice guide, either one we have built with you or one we build as part of the social copy engagement. Platform conventions matter: LinkedIn copy that performs is different from Instagram copy that performs. A post that works on X is not a post that works on LinkedIn. We write for each platform\'s reading behaviour, not just for the brand.
Monthly social copy packages include a set number of posts per platform, written and delivered in a content calendar format that makes scheduling straightforward. We include headline variations for paid amplification of organic posts and platform-specific formatting guidance.
We can also write for specific campaign periods: product launches, seasonal campaigns, events. These are scoped individually based on volume and platform mix.
Monthly package delivery: 5 working days before intended publish date. Campaign copy: quoted individually.