Social Media Copy

About this service

A landing page has one job. Not three, not two. One. The copy, the structure, and every word on the page exist to get the reader to do one specific thing. When landing pages fail, it is usually because they try to inform and convince and convert all at once, which means they do none of those things effectively.

We write landing pages after understanding the traffic source. Copy written for cold paid traffic is different from copy written for warm email subscribers. The level of awareness, the objections, the length, the tone, the headline structure: all of these change based on where the reader came from and what they already know.

Our landing page process: discovery call to understand the offer and audience, competitive research on similar pages, a structured outline showing page architecture and key copy beats, first draft, and revision rounds. We deliver the copy in a format that your designer can work directly from, with notes on which elements are structurally critical.

We do not write landing pages without knowing what success looks like. Before we start, we agree on the conversion objective, the traffic source, and the expected reader awareness level. This is what separates copy that performs from copy that just fills space.