Social Media Copy

About this service

Most content strategies fail at execution, not conception. They produce a document that nobody opens, a calendar that nobody follows, and a pile of content that performs mediocrely because it was created without a clear thesis. The content exists. The strategy does not.

A livecopywriting content strategy starts with a content audit if there is existing content. This tells us what you have, what is working, what is not, and what is missing. The audit saves time: we do not build a 12-month plan without understanding the baseline.

The output of a content strategy project includes: competitive content analysis, keyword and topic research aligned with business objectives, pillar and cluster mapping, channel guidance (where to publish what, in what format), an editorial calendar for six to twelve months, and guidelines for maintaining the strategy internally or with a content team.

We also offer content strategy reviews: a four-week engagement where we review existing strategy and provide a specific improvement plan. This is appropriate if you already have a strategy but it is not performing.