Social Media Copy

About this service

Email is the most personal digital channel a brand has. People let you into their inbox. The writing that shows up there has to earn that trust repeatedly, not just on the first message. Most email sequences fail not because the offer is wrong, but because the writing treats every subscriber the same regardless of where they are in the relationship.

We write email sequences with the subscriber\'s position in mind. A welcome sequence for someone who signed up after reading a blog post is different from a welcome sequence for someone who downloaded a pricing guide. The entry point tells you the level of intent, and the copy should reflect that.

Typical projects include: welcome and onboarding sequences (5-10 emails), product or service launch campaigns (7-15 emails), nurture sequences for B2B leads (6-12 emails), and re-engagement campaigns for dormant subscribers. We write the copy and provide send-order logic, suggested subject line variations, and plain text alternatives.

We do not write email copy without seeing the sequence architecture first. If you come to us without a flow mapped out, we will map it. The copy decisions depend on where each email sits in the sequence.