Process

From brief to final file.

Four stages, each with a specific output. No surprises in between.

01
Discovery call

We start with 30-45 minutes to understand your audience, your current messaging, and what the copy needs to accomplish. No standard brief forms. Real conversation.

step 01
02
Research and outline

We research your competitors, your audience's language, and your market positioning before writing a single word. The outline is shared and approved before draft stage.

step 02
03
Writing and refinement

First draft delivered with inline notes explaining key decisions. Revision rounds are structured, not open-ended. You know exactly what is included and when we close.

step 03
04
Final delivery

Clean file, ready to hand to your designer or developer. Includes a short handover note covering tone guidance and how to extend the copy framework if needed.

step 04
Typical timeline

How long does a project take?

Depends on the service and volume. These are the standard times.

Website (5-8 pages)
3-5 weeks
Single landing page
7-12 working days
Brand voice guide
3-4 weeks
Email sequence (5-7 emails)
10-14 working days
Content strategy
4-6 weeks
Rush delivery (under 1,500 words)
48 hours (add-on)

Let us begin.

Quick question?
Usually responds within the same working day.
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